Business progress depends on expanding its customer base and attaining significant growth. One fundamental way of attaining this is by getting access to a steady stream of sales leads. If you don’t generate leads for businesses in Pakistan, you will never achieve the target revenue. However, the goal is not just to get leads, you should bring in quality leads.
Quality leads are those that are genuinely interested in your business. They have a high potential to become your customers. When you generate leads for business, you also generate revenue for your business. Here, we will talk about business leads, their types, and effective strategies to gain them.
What Is Lead Generation?
A lead is a person or a company who is interested in the products or services you offer. Lead generation is the process of attracting these leads and convincing them to make a purchase. Leads must go through the sales funnel, where the sales start at the top when a lead knows about your company. The goal of marketing is to push the leads down the funnel until they decide to make a purchase.
You need to understand your leads and the pain points they face. This will make it easier to provide engaging solutions. Thus, you can turn them into paying customers. However, we cannot say for sure how much time it takes to generate new business leads. It varies with the type of industry. Generating leads for an apparel business will be quicker than generating one for a car company.
Why Is Lead Generation Important?
Lead generation is your gateway to becoming an authority in your industry. 46% of marketers claim that their sales team attained 75% more leads by designing an effective lead generation strategy. Filling your sales funnel with some quality leads can take your business to the path of success. Some obvious benefits of lead generation are that it:
- Helps you to invest your resources in people who actually want to buy a product or service.
- Allows you to educate people about your services so they can consider your business while making purchase decisions.
- Assists you to get an insight into your prospective clients, their wants, and your competitors.
- Helps you generate 133% more revenue than the average business that doesn’t have a lead generation strategy.
Types Of Leads
When you start searching for leads, you come across two types of leads; MQL and SQL. A businessman or a marketer must have an insight into both types. It’s important to know how you can nurture them in a way that they can turn into customers.
MQL (Marketing qualified lead)
An MQL is someone who has started showing interest in your company but is not ready to make a purchase. They are interested in your business but are not ready for direct contact or sales. Your marketing team will review them to understand their pain points. Once they satisfy the marketing criteria, the sales team can make contact.
SQL (Sales qualified lead)
An SQL has also expressed interest in your business and your sales department can direct a sales push to convert them into a customer. Sales-qualified leads have visited your high-value pages, such as pricing pages. Moreover, they have been sent a follow-up as some communication has already started.
Popular Lead Generation Sources
If you are wondering “how do I find leads for my business,” you should be familiar with these popular lead-generation sources:
Optimized Content Marketing
The content you post on your website must be optimized so it can rank high on the search engine result page (SERP). SEO focuses on high-quality content marketing. It does this by focusing on relevant keywords that reach out to your target audience. The more clicks you get on your blog or website, the faster you get leads for your business. You can attain a conversion rate as high as 14.6% if you leverage SEO effectively.
Email Marketing
People who have previously engaged with your business are an asset. Therefore, sending emails with engaging content is really helpful. For example, offers of discounts or business events attract customers. Emails are said to be the most effective marketing channel for 47% of marketers.
Social Media Marketing
Social media is one of the most powerful platforms to get new leads for your business. It has become an extremely prevalent part of our lives. Customers interact by clicking links on Facebook to swiping up on Instagram stories. 77% of marketers report that social media marketing is an effective strategy to get leads for your business.
Paid Search
Search engine marketing is where businesses can post ads on search engines. It is also known as paid search or pay-per-click (PPC), through which you can post a Local Services Ad. Almost 79% of marketers consider paid search to be a profitable investment.
Promotion Marketing
Money is the most enticing tool to attract customers. Therefore, offer coupons and discounts and advertise them through email or social media. 90% of consumers actively use coupons when shopping to save money.
How To Generate Leads For Your Business In Pakistan?
Are you still thinking: “how to get leads for my business”? These tips will help your marketing team understand how to do so:
Target Specific Customers:
It is vital to understand your target population. You should know about the hesitation or motivation of your target leads. Figure out what they are thinking before making a purchase. You can find this by using the following;
- Combine their data with market research and learn the inspiration in buying from you.
- Generate personalized sales scripts that directly cater to their issues.
- Track every step of the way to gauge the performance of your strategy.
Create Gated Content
The best way to attract leads is by providing gated content. This includes templates, checklists, ebooks, etc. They ask for user information to give access to the content. You need to consider the following steps:
- Build high-quality content that people want to download instantly.
- Promote content via SEO and social media so the target audience can catch it.
- Collect their contact information to turn them into prospective clients.
- Analyze the results of this strategy so you know the interests of your target audience.
Create CTA and Landing Pages
A Call to Action with high-quality landing pages will get you a highly targeted email list. When formulating your email marketing strategy, consider the following:
- Decide what media products you want to offer, such as discounts, offers, or newsletters.
- Design a dedicated landing page for people who want to register for your services.
- Use a lead scoring system to group people in your email platform.
Use Affiliate and Referral Systems
This type of marketing allows you to leverage other people’s search leads for your business. You can get affiliates to advertise your services or products on their site. Similarly, you can initiate referral programs. This will allow you to get word of mouth from your existing customers. Offer special discounts to those who refer their friends and family. Thus, you can turn them into your paying customers. To get the best result, utilize the following process:
- Identify your audience and get to the affiliate that works best for your niche.
- Offer enticing rewards for referrals.
- Offer some type of welcome bonus to those who approach you by referrals.
Final Words
Lead generation is an essential element to build a business. It is a long-term and continuous process. First, establish an effective lead generation strategy. Through this, you will find countless growth opportunities for your business.
Whether you want small business leads or an inclusive lead generation strategy, our team of experts will help you build your brand and advance professionally. Looking for the best digital marketing in Pakistan? Contact us today to get started!
